S.Deenadayalan popularly known as Deena alias Deen is a HR professional doing pioneering work in the field of High Performance Work Systems. By establishing an Organization of his dream, he offers guidance for strategic and management development to various Indian corporate houses and Multinational conglomerates. Deen is a sociology graduate, with degrees in Law, Journalism and post graduation in Social Work. He has a three decade plus experience in the field of Strategic business processes and HR. He has been trained in US and Canada on High Performance Work System. Formerly he was the Director (Business Services & HR), Dupont and has held various positions which includes Vice President (HR) - ITC, General Manager (HR) - Titan to name a few.

He has been consulting various organizations across the globe, including Fortune 500 companies. Through his innovative empowerment model, he brings in a change of mind set for delivering business value. Apart from business consultancy, he contributes his time and effort to develop and sustain community development initiatives in Social Service Organizations. Deen has authored various articles in leading newspapers, magazines and has also presented various papers in National and International Conferences on various Human Resource Practices. Deen's passion areas are Organization Visioning, Leadership Mentoring and Coaching, Developing Organizational Capability, HR Strategies & Systems Development and Inspiring Young Entrepreneurs.